Morgan James
Let's connect the dots together.
Morgan is a Foresight & Insights leader who helps organizations make informed market strategy decisions. She has more than a decade of cutting-edge audience sentiment expertise combing data and dialogue to highlight what drives the voice of the customer and why, particularly within online communities and media narratives.She thrives at investigating and mapping culture at the speed of digital information: translating what people say and how they feel into quantified benchmarks that reveal not only what’s being said, but what’s missing. Her work routinely uncovers unmet consumer needs and whitespace opportunities that reshape client strategy.She decodes public opinion, emerging trends, and consumer behavior with precision and imagination. Morgan’s award-winning work blends mixed methods research, advanced analytics, NLP, and LLMs to transform digital voice into actionable strategies for brand storytelling, competitive positioning, and executive decision-making.At PSB, Morgan led a pioneering social intelligence team recognized as 2024 finalists for The Marketing Research and Insight Excellence Awards with Microsoft. She was named an Insider 50 Pioneer by The Social Intelligence Lab for her innovative approaches. Morgan has presented thought leadership at Trends Summit, The Quirks Event, The Social Playbook, and CampaignTech.Her career shaping customer voice insights began in the startup circles of Philly and Seattle, where she integrated behavioral and conversational consumer data for clients including Nestlé, Janssen, eBay, Viking Cruises, Entergy, Intellectual Ventures, Daiichi Sankyo, and elected officials. She was a founding member of a geo-targeting analytics firm serving clients like the Dallas Cowboys and Made in America Festival.Morgan holds a B.S. from Cornell University's Dyson School of Applied Economics & Management and brings a sharp, creative lens to every challenge. She is a proud Philadelphian, lifelong Eagles fan, current board member of After-School All-Stars Puget Sound, and published writer with bylines in HuffPost and Philly's JUMP Magazine.
